Commercial

THE 2020 AIPP EPSON STATE COMMERCIAL PHOTOGRAPHER OF THE YEAR

THE WINNER RECEIVES A CERTIFICATE, TROPHY AND $250 CASH.

The Commercial Category is for CREATIVE EDIT images (see page 13).


The Commercial category is for images that have been or could be commissioned by a business for marketing, advertising or editorial use. This includes, but is not limited to, advertising, aerial, architecture, corporate, food, industrial, fashion and sport photography. Images will have generally been created with a specific brief, often under the supervision of an agency or client representative. The subject matter isn’t the concern, but rather the purpose for which the photograph was created. Entries will be judged with a broad view in the context of a commercial photograph.


The Commercial category will be judged in three sections:

Commissioned

Self-Commissioned

Sport

The category is judged in three sections to assist the judges in their assessment; however, there is only one

award. In order to win The 2020 AIPP Epson State Commercial Photographer of the Year, an entrant must

have entered the maximum of four prints into the category.


CATEGORY RULES AND REQUIREMENTS

In addition to the general rules stipulated on pages 11-13:

  • Entries may include non-photographic elements (such as text on a page) if it was used as part of a brief, as
  • long as the entry submitted remains substantially photographic in origin.
  • Polyptychs (diptychs, triptychs, etc.) are permitted.
  • Captioning is COMPULSORY. Entrants must provide a caption of up to 50 words to assist the judges
  • in assessing the image in the context of its commercial application. Please see below for APPA caption
  • guidelines and try to limit caption information to either the intended use (if self-commissioned) or the
  • actual use (if commissioned) of the image.
  • The winner of the category will receive the core category trophy and the title relevant to the nature of the
  • work entered, if requested. (For example, ‘The 2020 AIPP Sport Photographer of the Year’ can be requested
  • if the winning submission contains four sports images.)


IMAGE CAPTIONS

A caption should provide the basic information needed to understand a photograph and its context. It should primarily cover the Who-What-Where-When and sometimes Why (‘the five Ws’) of the picture’s content. Captions should consist of one or two short factual sentences covering the five Ws as succinctly as possible. Entrants are advised to go easy on the use of adjectives and adverbs as they can influence the way judges assess an image, and not always in a good way. There is no need to state what can clearly be seen, but if needed a sentence that provides pertinent context may be added to fully explain the image.